Swaraj Digital

Ever since photography has been around, it has been utilized as a key component of advertising. Look back at early advertising and you will most likely see an image that became a staple for that company. Illustrations were used early on, but photographic images capture an emotion. Photography has an emotional component to it, so select images that make you pause – not for shock value necessarily, but because they connect to your theme or story. If you see a picture of a happy kid on a cereal, you want that cereal to make you happy in turn. I think it is the defining feature of some ads, but of course you know there is also type, photography and album desing.